BMW Motorrad and Husqvarna Motorcycles have both been honoured in the annual ‘red dot’ design awards that recognise outstanding design quality. Two of the BMW Group’s products – the BMW AirFlow 2 helmet and the Husqvarna Nuda 900 R motorcycle – are the proud recipients of the coveted ‘best of the best’ red dot awards for the highest design quality, while four other BMW motorcycles and Maxi-Scooters have won the prestigious 2012 red dot award for high design quality.
Launched in 1955, the red dot award has become established as one of the most important design awards in the world. It recognises achievements in numerous categories such as automotive, architecture, domestic, consumer electronics, fashion, life science and medicine. This year, a jury of 30 members considered the designs of more than 4,500 products made by 1,800 manufacturers from 58 countries. Only a coveted few have received the prestigious red dot award, and the winners will be presented with their accolades at a special ceremony gala at the Aalto-Theater in Essen, Germany, on 2 July.
Recognising outstanding design quality, this internationally acclaimed label is awarded to products that have clearly set themselves apart from the competition by their particularly successful design solutions. The Airflow 2 premium jet helmet uses a unique and highly-effective ventilation system to help keep riders cool. BMW Motorrad designers have focussed on the optimisation of ventilation and air circulation, with large air-vent openings, ideally positioned and shaped to catch the slipstream. Multiple air channels in the helmet’s inner shell to help distribute the ventilating air more effectively around the rider’s head.
A retractable and scratchproof curved visor can be raised or lowered depending on the conditions, and high-quality, BMW-branded aluminium highlighters at each side complete the AirFlow 2’s strikingly urban and modern look, which was designed very much to harmonise with the premium Maxi-Scooters that have come to the market in 2012.
The NUDA 900 R was the first step of the collaboration between BMW and Husqvarna to develop new road bikes. Conceived and designed for the street, it combines German technical brilliance with thrilling Italian style. As well as BMW's engineering, technology and reliability, it also offers undisputed aesthetic appeal. Being a Husqvarna, performance is everything, and thanks to the use of premium components throughout, the NUDA 900 R both looks and means business – a fact no doubt recognised by the red dot jury.
In addition to the ‘best of the best’ awards mentioned above, recipients of the red dot award for high design quality were the two new Maxi-Scooters from BMW Motorrad – the C 600 Sport and C 650 GT – as well as the single-cylinder G 650 GS and six-cylinder K 1600 GT.
The K-Series luxury tourer has received extremely positive press coverage in the media since its launch, and has been praised for class-leading levels of performance, handling and road holding. As for the G 650 GS, it is the latest incarnation of an extremely successful single-cylinder ‘go anywhere’ model range that combines great riding fun and value for money in an attractively designed package that performs and looks as good in the dirt as it does on the street.
For the two new Maxi-Scooters from BMW Motorrad to receive this special red dot recognition even before they go on sale to the public is yet another ‘feather in the cap’ for the BMW Group, which continues its career of excellence in design. Following on from the Concept C design study that signified the intentions of the German company to enter the Urban Mobility segment, the C 600 Sport and C 650 GT are the two serial production models that are currently arriving at dealerships across Europe in preparation for the new riding season.
In introducing not one, but two entirely new Maxi-Scooters to the market, BMW Motorrad believes that high-tech engineering can be combined with great design and advanced functionality to persuade weary commuters, car drivers and even motorcyclists to make the switch to one of its all-new, smooth-running scooters. Packed with technical innovations and built in Berlin, BMW Motorrad has used its many decades of motorcycling experience to create a new Maxi-Scooter series that it believes will attract many new converts to the brand.
From elsewhere within the BMW Group, there new 6 Series Coupé, 1 Series M Coupé, 6 Series Gran Coupé and M5 cars also won red dot awards this year.
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